You’ve been invisible long enough.
It’s time to stop playing small and start showing up like the person you actually are.
I work with ambitious professionals who are ready to close the gap between their potential and how they’re seen — and paid.
SUSAN HANNAM
What I Do
Most people don’t have a talent problem.
They have a visibility problem.
Right now, the world is making decisions about you based on a version of you that’s outdated, unclear, or completely invisible.
That’s why you’re being overlooked.
Not because you’re not good enough — because you’re not being seen properly.
That’s where I come in.
I’m not a therapist.
I’m not a LinkedIn guru.
I’m a personal brand strategist and coach.
I show you exactly who you are now, what that’s worth, and how to make sure the right people see it — so opportunities stop passing you by.
Strategy, not therapy.
Clarity, not cheerleading.
A plan that actually holds.
Who It’s For
You're in the right place if:
Something broke, a marriage, a career, your sense of self, and you're ready to build what comes next
You've been defined by a role, a relationship, or a company and you're done letting someone else write your story
You're capable, driven, and quietly furious that the world hasn't caught up with who you actually are
You know you need to show up differently but have no idea where to start
You want honesty and strategy. Not someone to hold your hand and tell you everything is fine
You're done being invisible and ready to be impossible to ignore
You don't need to become someone else. You need to become impossible to overlook.
Who It’s Not For
If you're looking for therapy, cheerleading, or motivational quotes — I'm genuinely not your person.
If you want someone who will tell you the truth, help you find your worth, and build you a plan — keep going.
Work With Me…
You’ve been invisible long enough.
You can keep waiting to be noticed.
Or you can take control of how you’re seen.
Brand Clarity Session
This is where it starts.
If you’ve been showing up, doing the work, and still being overlooked - this is where we figure out why.
In 90 minutes, we get brutally clear on:
What your brand is really saying about you
Why it’s not getting you recognised (or paid) properly
What you’re actually worth
And the gap you need to close
No overthinking. No hiding behind “strategy”. Just honest insights into what’s holding you back, and what it’s going to take to change it.
You’ll leave knowing exactly what’s not working, and what to do next.
$500
Own Your Brand
This is where we fix it.
If you’re done being overlooked, second-guessed, or quietly undervalued - this is where that changes.
Over 90 days, we rebuild how you show up and how you’re seen. Not surface-level tweaks - real clarity, strong positioning, and the confidence to communicate your value properly.
We define your narrative, sharpen your message, and make sure you’re known for the things that actually matter.
By the end, you’re clearer, visible and no longer being underestimated - or underpaid.
The opportunities that should have been yours? They stop passing you by.
For those ready for change.
$7,500
Life Transition Coaching
When everything changes, you need direction.
The moments that shake everything - divorce, redundancy, major life shifts - don’t just change your circumstances. They change how you see yourself.
And if you’re not careful, that’s where you start to shrink.
This work is about the opposite. Getting clear. Rebuilding your sense of self. And deciding how to show up next.
Not lost. Not invisible. Not starting over blindly.
But moving forward with clarity, confidence, and a plan that actually works.
Single session: $300
Six sessions: $1,500
About Me…
I spent 20 years in corporate making other people visible.
Building cultures. Shaping brands.
Creating environments where people felt seen, valued, and recognised.
I was very good at it.
Then my life blew up.
Divorce. Relocation. Starting again in a new city with a small network and a lot of ambition.
So I did what you’re supposed to do.
Updated my CV. Started applying.
100 applications later, the phone still hadn’t rung.
That’s what invisibility looks like.
Not a lack of talent.
Not a lack of experience.
A lack of clarity in how you’re seen and how you communicate your value.
So I stopped waiting for someone else to decide my worth — and built it myself.
I wrote. I trained. I built a brand in public — figuring it out in real time.
And I learned exactly what it takes to go from overlooked to in demand.
Now I work with people who are exactly where I was.
Capable. Experienced. Still being underestimated.
People who know they have more to offer, but aren’t being recognised or paid for it yet.
I’m Susan Hannam.
Personal Brand Strategist. ICF Coach. CPBS Certified. 2x Author.
I’ll tell you the truth about what’s going on — and what it’s going to take to change it.
No fluff. No pretending. No playing small.
You’ve been invisible long enough.
Find me here
Books
From F*cked To Fabulous
The playbook for rebuilding your life when everything falls apart. Saying the things out loud, those generally saved for a glass of wine with your bestie.Raw, honest, and nothing like the self-help books that told you to meditate your way out of rock bottom.$16.99
Oops! Something Went Wrong
A memoir of marriage, motherhood, divorce, single parenting, and
finding your way back to yourself.
The messy, honest, occasionally hilarious story of starting over, and getting it right second time.
$12.99
Get The Receipts.
Hundreds of people already receive my unfiltered essays every Thursday. Come join us!
Ready to stop being overlooked?
Let’s connect. No fluff, no hard sell. Just an honest conversation about where you are and where you want to be.
Frequently Asked Questions
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It's not your logo. It's not your LinkedIn profile. It's the version of you that exists in other people's minds when you're not in the room. Right now you have one whether you've designed it or not. The question is whether it's working for you — or against you.
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Start with a Brand Clarity Session. 90 minutes, $500 USD. We diagnose exactly what your brand is currently saying, why it's not working, and what to fix first. You leave with clarity and a plan. Book directly via the link — no discovery call, no faff.
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I've lived the rebuild. This isn't theory — it's lived experience combined with 20+ years of corporate strategy, ICF coaching credentials, and CPBS certification. I won't tell you what you want to hear. I'll tell you what's actually going on — and what to do about it.
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You can reach us anytime via our contact page or email susan@susanhannam.com. I try my best to respond in 24 hours.
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Three ways in — Brand Clarity Session ($500 USD), Own Your Brand 90-Day Programme ($7,500 USD), and Divorce & Life Transition Coaching (from HK$2,000). Full details in the Work With Me section.
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Direct. Honest. No hand-holding and no bullshit. Clients describe it as the conversation they couldn't have anywhere else. You'll be challenged, you'll be seen, and you'll leave every session knowing exactly what to do next.